Aren’t you THE Tom Webster?

Here's a word I'm tired of hearing:

"Content."

If you are a media producer of any stripe, you shouldn't use that word--not if you are passionate about the art you create. "Content" is, well, "stuff." When I see the word "content," I am reminded of the message on every cereal box sold in the world: "Sold by weight-contents may settle."

You never should!

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