Autotweeting During A Crisis.

The whole "suspend your social marketing during a crisis" judgmentathon is a complicated mess. Do we expect brands to be able, on a dime, to stop their TV ads? Radio spots? Print ads? Events? Somewhat, but I would suggest not to the same extent. The vitriol expended over automated tweets seems to be somewhat disproportionate. Yes, I know it is easier to suspend social than it is to kill a flight of scheduled TV spots.

But what I don't know is whether or not the average consumer is as offended by a lapse in social media marketing judgment as a social media consultant might be. I just don't know. Maybe they are.

I do know that brands are run by humans, and I assume those humans have feelings, just like you and I do. So I don't assume that there is anything sinister behind a stray autotweet or two, or a momentary lapse in judgement.

So, the short answer is, I won't be drawing any conclusions about this sort of thing. Be well.